MICE is a term which refers to high value-added tourism: meetings, incentive tours, conventions, and exhibitions.
The 3rd Jeju MICE Expo organized by the provincial government will be held from November 8-10 in ICC Jeju, South Korea. This show aims to promote and improve the competitiveness of local business. 100 major business in the industry from home and abroad were invited to this expo, which will offer business consultations with 65 MICE companies on Jeju Island.
This year the show will feature more diversity because the number of international buyers who participate in the event has increased from 35 to 40 and the domestic buyers from 45 to 60 from laste year. More businees meeting will be arranged. In particular, more international buyers from ASEAN countries are invited with an aim to diversify the market for the development of the tourism industry on Jeju Island.
MICE Jobe Fair will be held as a side event. It will be a place where employers and job seekerscould meet each other. The event also offers the MICE talk Concert where participants can enjoy free talkking and share their experiences and job information with people from convention centers (PCO's, hotels, Jeju CVB and other MICE business).